Caitlin currently serves as Managing Director at Kid & Coe, the luxury home-sharing travel site for families, founded in 2013. Caitlin oversees the expansion of the business’s growth into hotels.

Caitlin was hired as first employee at Wythe Hotel in Brooklyn to create the sales and marketing strategy for the hotel, which was brought to life through all touchpoints, partnerships, and events.

From 2015-2017 Caitlin was Director of Sales for The Lo & Behold Group and their 12 beautiful restaurants and hotel in Singapore.

In 2015, Caitlin was hired as the first employee at The Warehouse Hotel in Singapore to build the brand story via the website, photography, retail, partnerships and all collateral.

During her time at Wythe, Caitlin served as Events Director for Reynard, the restaurant, and The Ides, Wythe’s rooftop bar.

In February 2020 Caitlin completed a project for an owner/operator team to help clarify the customer journey in order to position a new offering in the countryside (image, inspiration only, Koto Designs).

During her time at Wythe, Caitlin served as Events Director for Reynard, the restaurant, and The Ides, Wythe’s rooftop bar.

During her time in Singapore, Caitlin freelanced as a strategist at Interbrand, completing a project on white space positioning for Shangri-La’s sub-brand, Trader’s.

In December 2017 Caitlin did a small project for Straits Clan in Singapore in the lead up to opening to help organise private events.

From 2006-2012 Caitlin worked for Ogilvy New York in the strategy department as an Account Planner on global businesses like Coca Cola and Stoli. This is where she learned the foundations of brand planning that she rigorously brings to the hospitality landscape.